Typography best practice.
What is a press kit?
A press kit is an interactive page on your website where interested parties, like journalists, can go to learn more about your business.
Digital press kits are preferred, but you can also send a link to your online press kit that you house on a dedicated press kit page on your site, or turn it into a PDF to use to build relationships with the media by cold pitching them relevant news stories that might interest their readers.
Research Existing Products
Podcast Name: The Joe Rogan Experience
General Genre:
Long-form talk podcast. Mix of interviews, comedy, culture, science, politics, sports, and whatever else comes up.
Target Audience:
Mostly adults 18–45. People into MMA, comedy, fitness, politics, science, and big open conversations. A lot of listeners use Spotify or watch clips online.
Episode Length and Frequency:
Usually 2–3 hours, sometimes longer. New episodes drop a few times a week.
Format:
Mostly one-on-one interviews. Sometimes more than one guest. No heavy structure — just conversation.
Tone and Style:
Casual and unfiltered. Can be funny, serious, intense, or laid-back depending on the guest. Feels like a long chat rather than a formal interview.
Recording Style:
Recorded in a studio with high-quality audio and video. Guests usually in person.
Strengths:
Deep, long conversations
Huge range of guests
Feels natural, not scripted
Strong production quality
Loyal, engaged audience
Podcast Name: Crime Junkie
General Genre:
True crime.
Target Audience:
Mostly adults 18–40 who are into crime stories, mysteries, and real investigations. A lot of listeners stream on Spotify and Apple Podcasts, especially during commutes or at home.
Episode Length and Frequency:
Usually around 30–60 minutes. New episodes come out weekly.
Format:
Co-hosted. One host tells the story while the other reacts and asks questions. Structured and scripted.
Tone and Style:
Serious and story-driven. Straight to the point, focused on the case. Not much off-topic talk.
Recording Style:
Recorded in a studio setting with clean, edited audio. Heavy use of scripting and post-production.
Strengths:
Clear storytelling
Easy to follow
Consistent release schedule
Strong fan base
Well-produced and polished
When creating my website, I wanted it to feel connected to my InDesign press kit while still embracing the possibilities of a digital format. It was important for me to maintain a sense of visual consistency, but at the same time, I didn’t want the design to feel static or overly rigid. Instead, I aimed to reinterpret those original elements in a way that felt more immersive and suited to an online experience.
I focused on keeping the layout clean and not overly complicated, allowing the key visuals to stand out without overwhelming the viewer. The eyes became a central feature of the design, and I adjusted their transparency so they would appear softer and more integrated into the background rather than sitting harshly on top of it. This subtle blending helped create a more atmospheric and cohesive look.
For the background, I chose a forest theme to add depth and mood. Rather than using a single image, I experimented with multiple square fragments of forest imagery arranged across the page. This approach gave the composition a sense of movement and unpredictability, as if the eyes could emerge from anywhere within the environment. It also added a layered, almost collage-like quality that made the design feel more dynamic while still maintaining balance.
Overall, my goal was to create something visually engaging yet restrained, where each element works together to build a unified aesthetic without becoming overly complex.
Podcast
Short Film
Evaluation
When creating my one-minute short film, I wanted to make the audience feel suspicious and keep them guessing about what was happening. The film starts with the character walking up a set of stairs and then continuing along another staircase. At first, everything seems normal, which helps make the scene feel realistic. However, when he reaches the end, he suddenly turns around and looks behind him as if he has heard or noticed something. This is the first moment where the audience may start to wonder if he is being followed.
As the character walks back the way he came, the tension begins to increase. I used his body language to show that he is becoming more uncomfortable and unsure of what is going on. He looks around more often and appears confused, which helps show that he is starting to worry. Even though nothing is revealed to the audience, this uncertainty helps create suspense because they do not know what the character is afraid of.
Towards the end of the film, the character's reaction becomes much stronger, showing that he is now genuinely scared. His panic helps make the final moments more dramatic and gives the scene a stronger impact. I think this works well because the suspense builds gradually throughout the film rather than happening all at once. Overall, the film successfully creates tension in a short amount of time and keeps the audience interested by making them question what the character is experiencing.
Orginal Video
Overall, I think the project went well and the sound effects matched the video quite closely. I used different everyday objects and sounds to create the effects instead of recording the real sounds. For the walking scene, I tapped once with my index and middle finger and then adjusted the speed so it matched the character's walking pace. For the corn opening, I used a bottle cap and edited the timing to fit the speed of the corn opening on screen.
For the popcorn popping sound, I squeezed an empty water bottle with the lid on to build pressure, then opened the lid to create a popping sound. I felt this worked well because it sounded similar to popcorn popping. For the screaming scene, I used a sound of a cartoon character screaming and lined it up with the penguin character. When the penguin started jumping, I used a single two-finger tap and matched the timing to each jump. For the eating scene, I used a YouTube sound effect and synced it with the penguin eating the popcorn.
If I were to improve this project, I would spend more time finding or creating more original sounds, especially for the screaming and eating scenes. I could also make some of the sound effects cleaner and adjust the volume levels so they blend together better. Overall, I am happy with the final result because the sounds matched the actions on screen and helped make the video more engaging.
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